Inauguration of the Fair by Mrs. and Mr. G. S. Rawat-CGM NABARD, Mrs. Parul Mehta- Managing Trustee Ishanya Foundation, Mr. Vijaykumar-ED-BOM, Mr. C. S. Ram Kumar-GM and Vice Principal of the College of Banking-RBI, Mr. Mahesh-CEO Creaticity and Mr. A. P. Shah-Trustee Ishanya Foundation
Chief Guest, Ms. Padmini Kolhapure, Film Actress and Ms. Parul Mehta, Managing Trustee, IsFon at the IGP stall of YRNF
Shri Sailesh Mehta, CMD, DFPCL and Trustee, IsFon seen at YRNF stall
Stall at YRNF
Digital Marketing Workshop
Visitors at the YRNF exhibition stalls
The 8th edition of Ishanya Foundation’s annual pre-Diwali ‘Yellow Ribbon NGO Fair’ (YRNF, with the theme “Make in India” that was held from 30th October 2015 to 2nd November, 2015 at Ishanya Mall, Pune saw an inclusion of Artisans at the Fair. There were new entrants of Artisans from all across India like Benares, Bhuj, Orissa, Latur to name a few.
The YRNF was inaugurated by Chief Guest Shaina NC, Fashion Designer, Social activist, Spokesperson & Treasurer BJP Maharashtra. This event saw participation from 119 NGOs, Self Help Groups (SHG) and artisans, giving them an excellent platform to develop their marketing & packaging skills. Gift Hampers worth Rs. 2500 each comprising of items from various NGO Stalls received an overwhelming response.
Om Mahila Bachat Gat from Matheran is famous for making chappals. IsFon added value to their business by adding current trends like pompoms for their Kolhapuri chappals. Special laces, idea of creating platform heels and the method for calculating costing was given by IsFon. All these factors helped Om Mahila Bachat Gat to increase their sales and income.
Mr. Dinkar is physically challenged and used to sell hand pound masalas with the help of women under Maheshwari Mahila Bachat Gat. IsFon with the help of its core group members provided specific ratios, quality of spices to be used and information on packaging. All this helped in increasing his sales to over Rs. 65,000/- at the YRNF exhibition alone. Marketing linkage for supply of masalas to individual households will be done by the GAT.
Ms. Helen, Film Actress & Mrs. Parul Mehta at a stall
Ms. Helen, Film Actress & Ms. Usha Kakade, Chairperson – USK Foundation, handing over the award to Shri Ram Mahila Bachat Gat at the closing ceremony of YRNF
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